The pieces were displayed thoughtfully in simple cases that made looking, touching and trying on very easy, and the varied designs back up Alexis' keen eye for merchandising. My pictures of the booth don't even kind of do it justice (wrong light; wrong camera), but Alexis' branding is great, too. Note the banners hanging at the bottom of the jewelry cases:
It was a little dark for photos, but Alexis' work speaks for itself.
I loved the use of sand and slate tiles to display different pieces. Layering natural elements on the wood and metal cases simultaneously warmed up and beautifully offset the golds, silvers and gemstones:
I was immediately drawn into the booth by these woven metal earrings:
Photo courtesy Alexis Russell Design
Then I was quickly distracted by a few pieces involving rough stones and light, airy hammered gold hoops:
I ultimately settled on this lovely branch necklace with a chocolate diamond, an impromptu gift from my generous mom (I love it - thank you!!):
More of Alexis' unique pieces are viewable on her website. Two of my favorites:
Photos courtesy Alexis Russell Design
Alexis, who is based in Buffalo, NY, sells her lovely pieces at the various gift fairs around New York, but if you're not in the New York area, you can find her work at several shops throughout the country as well as on etsy. Alexis will also work with individuals to create custom pieces. Contact her to get the process started. I look forward to seeing more work from this talented (and super nice) designer.
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